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AM Marktech insights

Clear thinking for better digital decisions

Practical guidance for teams planning websites, commerce platforms, AI systems and search programs.

Shopify7 min read

Shopify vs. a custom React storefront: which do you need?

A practical comparison of Shopify and custom React commerce for product teams choosing their next storefront.

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Web Development6 min read

What a fixed-price website project actually includes

Understand scope, deliverables, feedback, launch work and ownership before approving a fixed-price website proposal.

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AEO & GEO8 min read

AEO vs SEO: what LLM search means for your business

Learn how answer engine optimization complements technical SEO through clear entities, direct answers and trustworthy content.

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Business Technology6 min read

How to brief a web design agency so you get what you want

A useful website brief covers business goals, audiences, content, constraints, references, decision-makers and measurable outcomes.

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