Positioning and messaging direction
What you stand for, who it is for, and the language that makes it land.
Branding & identity
Brand identity that survives contact with the real world
Logos, systems, packaging and motion — built to be used, not admired.
Scoped per project after a discovery callSchedule confirmed after scope approval
What is included in a brand identity project?
A brand identity project from AM Marktech covers positioning and naming direction, logo design with variations, a colour and type system, layout and iconography rules, packaging or collateral where relevant, motion treatment, and a guidelines document with exported files your team and suppliers can actually use.
An identity is not a logo. It is the set of decisions that makes every future piece of work — a website, a deck, a label, a reel — look like it came from the same company.
We design systems that hold up in the awkward places: a tiny app icon, a printed invoice, a phone screen in daylight. Then we hand over the files and the rules so your team can keep it consistent without us.
What's included
Logo design and variations
Primary, secondary, monogram and lockups sized for every real-world placement.
Colour and type system
A palette with accessible contrast pairs and a type scale that works in print and on screen.
Layout and iconography
Grid, spacing and icon rules so new material stays on-brand by default.
Packaging and collateral
Labels, boxes, cards, decks and social templates where the brand needs them.
Motion treatment
Logo animation and transition language for reels, intros and product video.
Brand guidelines
A practical document your suppliers can follow — not a 90-page PDF nobody opens.
Asset handover
Source and export files in every format your team, printer and developers need.
Who this is for
- New companies establishing an identity before launch
- Established businesses whose visual language has drifted
- Product brands that need packaging and digital to match
- Companies preparing for investment, partnership or expansion
How we work
- 1
Discover
Category review, audience, competitors and the impression you need to create.
- 2
Direction
Two or three distinct territories, presented in context rather than as mood boards.
- 3
Design
The chosen direction developed into a full identity system.
- 4
Apply
The system tested on the real artefacts — site, packaging, social, deck.
- 5
Hand over
Guidelines, source files and exports, with a walkthrough for your team.
Real work we've built
Live websites designed and built by AM Marktech. Open any of them to see the work as it runs today.
Coaching website
Live My Spirit
3D editorial experience
dot.
3D editorial portfolio
Wildlife Archive
3D travel experience
Mostar
3D space experience
Planet Jumping
3D product experience
Frutties
Frequently asked questions
How much does branding cost?
It depends on scope — a logo and core system is very different from an identity with packaging, motion and collateral. We quote a fixed price after a discovery call, so you know the number before work starts.
Do I get the source files?
Yes. Vector source files, exports in every common format and the guidelines document are all handed over. The identity is yours.
How many logo directions are included?
The number of concepts and revision rounds is defined in the selected package or written proposal before design begins.
Can you refresh our brand instead of replacing it?
Often that is the right call. Where recognition already exists we modernise the system — type, colour, spacing, motion — and keep the equity you have built.
Do you also build the website?
Yes. Identity and site are frequently run as one project, which is faster and keeps the design language consistent.
Related services
Web Design & Development
Custom websites engineered for speed, search and conversion.
Website Redesign
Rebuild the experience, protect the search equity.
Shopify Development
Theme design, migrations, custom Liquid and conversion tuning.
Talk to AM Marktech about branding & design
A focused call to understand the requirements before we prepare a written scope, schedule and quote.